Over 30 Years of AV Expertise.
AV-Professional Invests in Sony Verona Virtual Production LED
As the world’s only company with the SONY VERONA in its rental portfolio, we know the strengths and limitations of this technology from day-to-day production. Over 30 years of AV expertise. Direct Sony partner.
IBC 2025: AV-Professional becomes the world’s first rental company with the Sony Verona LED.
As a long-standing Sony partner, we are delighted to deepen this partnership — and to be the only company worldwide to offer this technology for rent. Except Japan.
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What is Virtual Production? Definition, Technology & Workflow
Virtual Production Simply Explained
Virtual Production combines classic film production with digital real-time technology. Actors and crew work in front of a large-format LED wall on which photorealistic backgrounds are rendered in real time — precisely synchronized with camera angle, lens, and movement. The result: finished scenes directly in camera, without greenscreen compositing in post.
In-Camera VFX (ICVFX) – How the LED Wall Technology Works
The heart of every virtual production is the In-Camera VFX system. The SONY VERONA LED wall with 1.5 mm pixel pitch delivers a resolution and brightness that impresses even at wide apertures and close-ups. The SONY OCELLUS camera tracking system captures camera position and movement in real time, adjusting the perspective of the background with pixel-perfect accuracy — for seamless integration of real foreground and digital set.
Unreal Engine in the Virtual Production Workflow
The real-time rendering engine (Unreal Engine with SONY software integration) makes it possible to modify digital worlds live — time of day, weather, camera moves, light incidence. Directors see the final image directly on the monitor. Art director and VFX supervisor work together on set, not separated across continents.
Technical Specifications of the Sony Verona Virtual Production LED
Everything you need to know about the hardware and software of Europe’s most advanced mobile virtual production system. Virtual Production Vienna is available for consultation and technical support for all specifications.
LED Wall: Sony Crystal LED VERONA
- Pixel Pitch: 1.5 mm — highest resolution for close-ups and macro shots
- Brompton Processing: real-time calibration for perfect color accuracy across all panels
- High Brightness & Contrast: compatible with all common cinema camera systems
- Modular System: scalable in width, height, and curve radius depending on production
Camera Tracking with Sony OCELLUS
- Sub-millimeter-accurate tracking of position, angle, and lens
- Compatible with all common broadcast and cinema cameras
- Latency-free perspective adjustment in real time
Multi-Cam Broadcast Configuration
- First installation with SONY software specifically designed for multi-camera productions
- Ideal for TV productions, talk shows, news, game shows, and live broadcast
- Simultaneous operation of multiple camera angles without tracking conflicts
Brompton Processing & Real-Time Rendering
- Brompton Tessera SX40: state-of-the-art LED processor for precise calibration
- HDR-capable — full control over gamma curve and color space
- Unreal Engine integration with SONY-specific software bridge
Mobile System – Setup Without Studio Conversion
- Entire system transportable and deployable at any location
- On-site setup in Vienna and throughout Austria
- No fixed studio required — warehouse, location, or existing studio space can be used
Advantages of Virtual Production with the Sony Verona
First rental system with SONY VERONA LED Wall 1.5 mm. Unreal Engine for multi-camera systems — available for the first time and exclusively at AV-Professional Vienna.
The SONY VERONA is the only installation in Europe optimized for multi-camera operation with SONY software. Three, four, five cameras simultaneously — without tracking artifacts, without compromise.
The entire system is mobile and operational in no time — on-site setup, no studio conversion required. Deployable anywhere, anytime.
Saves travel costs, studio setup, and post-production. Sustainable through optimized workflows and green energy options.
Direct access to the SONY development team in Japan and Europe. Exclusivity in distribution and technical support at the highest level.
AV-PRO delivers not just technology — but also consulting & implementation from a single source. Complete service from day one.
Reference Projects for Virtual Production with the Sony Verona LED
Two productions. One technology — proven in practice.
SWR Innovation Project – Broadcast with Sony VERONA
AV-Professional handled planning, setup, and calibration of the production technology for the SWR innovation project “Virtual Production” in Baden-Baden — the world’s first multi-camera production with three tracked cameras live in virtual production. Technology base: Sony Crystal LED VERONA (10 × 4 m) with OCELLUS tracking, real-time rendering in Unreal Engine, Sony HDC-3500 studio cameras, Sony live switcher.
Eurovision Song Contest 2026 – Postcards Filmed at HQ7 Studio
60-second Postcards for ESC 2026 —
filmed at HQ7 Studio with the Sony VERONA and Sony OCELLUS at the highest cinematic level. AV-Professional provided the technology and production expertise for the most-watched music event in the world. The combination of a real mirror reflecting a virtual space presented a particular challenge.
Why Virtual Production?
Advertising & Commercials
High-end production quality without location stress. Every scene is repeatable, every background interchangeable. The ideal solution for brands looking to achieve maximum visual quality on a limited budget.
Film & Series (High-End Drama)
In-Camera VFX at Hollywood level. Complex exterior scenes, historical sets, science-fiction worlds — rendered directly on set. No green walls, no isolated performers.
TV Broadcast, Talk Shows & News
The multi-cam configuration makes the SONY VERONA the ideal solution for live TV. Changing studio backgrounds, real-time graphics, interactive sets — all in real time.
Music Videos & Artist Films (e.g. ESC 2026)
For the Eurovision Song Contest 2026, AV-Professional produced 60-second artist films together with Sony at the highest cinematic level — directly on the VERONA stage in Vienna.
Corporate, Keynotes & Product Visualization
Product launch in a photorealistic environment. Keynote in front of an animated city panorama. Corporate storytelling with visual worlds no location scout could ever find.
Automotive & Fashion
Vehicles in desert, urban landscape, or racetrack — without moving the car. Fashion campaigns in any season, any climate, any lighting mood. All scenes repeatable and consistent.
Virtual Production in Vienna – SONY LED Virtual Production
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FAQs on Virtual Production in Vienna
What is Virtual Production and how does it work?
Virtual Production combines physical sets with digital real-time backgrounds on LED walls. Actors and camera operators therefore see the environment directly on set — including correct light incidence. In addition, time-consuming post-production work is eliminated. As the only provider in Europe, AV-PRO operates the Sony VERONA Stage mobile in Vienna.
What equipment do I need for a Virtual Production?
Professional Virtual Production requires a high-resolution LED wall, a rendering system, and calibrated camera technology. Precise camera tracking is also essential for convincing In-Camera VFX. AV-PRO therefore delivers the complete package: Sony VERONA LED Wall, Sony OCELLUS tracking, and Unreal Engine integration — including a dedicated operator in Vienna.
Is Virtual Production suitable for smaller productions?
Yes, Virtual Production is not just for large budgets. Commercials, music videos, and corporate productions often benefit even more, as location costs and CGI post-processing are eliminated. AV-PRO therefore offers scalable setups — from compact LED wall systems to the full Sony VERONA Stage in Vienna.
Does AV-Professional meet Green Producing requirements for Virtual Production?
Yes. Virtual Production significantly reduces the need for exterior locations and transport logistics. This measurably lowers the carbon footprint of a production. The mobile Sony VERONA system can also be set up locally in Vienna — without crew travel to international locations.
How much does a Virtual Production in Vienna cost?
Costs depend on configuration, shooting days, and the desired crew scope. As a rough guide, a single shooting day with a basic configuration starts in the mid four-figure range. We also provide a transparent, project-specific quote on request within 24 hours.
What is the difference between Virtual Production and Greenscreen?
Virtual Production replaces the greenscreen with a high-resolution LED wall featuring real-time rendering. This eliminates complex keying, spill correction, and post-processing. Directors and camera operators also see the final environment directly on set — scenes are therefore often ready to use immediately after filming.
How sustainable is Virtual Production really?
Very sustainable. A typical Virtual Production generates up to 70% less CO₂ than productions with exterior shoots — primarily by eliminating flights and location transport. It is also a measurable lever for Green Producing certifications such as the Austrian Ecolabel for Film.
Do I need experience with Unreal Engine?
No. AV-Professional handles the entire technical side — real-time rendering, tracking, and LED calibration. Your production therefore only needs to supply the digital backgrounds (assets). Alternatively, we can connect you with experienced Virtual Art Directors who develop the background environments for you.
How does the Sony VERONA differ from other LED walls?
The SONY VERONA is not a standard LED wall. It was developed specifically for Virtual Production and broadcast: 1.5 mm pixel pitch for close-ups, Brompton processing for precise calibration. SONY’s own software also seamlessly integrates multi-camera tracking. There is therefore no comparable system available for rent anywhere in the world — except in Japan.
What lead time is recommended for a Virtual Production booking?
We recommend a lead time of at least 4–6 weeks. This allows the production to be optimally prepared. For urgent productions, short-notice rental is possible subject to availability — please enquire directly.